🇫🇮 Suomeksi | 🇪🇸 Español

Jyri Turunen

Jyri Turunen is a Finnish designer, adventurer, and Business Artist with a keen eye for innovative digital concepts. He has developed dozens of unique services for public transport, shopping centers, trade fairs, corporations, and entire cities. Before his career as a designer and business artist, however, his daily life—and lifestyle—revolved around global adventure.

When you walk from Sweden to the United States or traverse Europe and China on a kicksled, the mind begins to wander. You are alone in the middle of nowhere, tuning out the world while your body performs repetitive, monotonic work. In those moments, all that remains are your own thoughts.

After passing through hundreds of cities and reporting my observations to Finnish and Chinese mainstream media, I began to take my own notes on what I saw. Although technology evolves in every field, one thing remains constant: people’s interest in their living environment. Humans have always formed groups around shared interests, leaving less room for outside influences. Yet, all these groups share one common denominator: their community, their city, and their immediate surroundings.

Digital concepts and life’s fuel

This deep-rooted connection to our environment serves as the catalyst for my projects, where I merge my “Business Art” background with raw execution. I operate behind the brands, transforming global observations into street-level reality:

Joe Cojones
In this project, I combine graphic craftsmanship with provocation. To maintain a focus on pure, unfiltered observation, I reject expensive design software in favor of Google Drawings to create my iconic vector graphics. This minimalist approach translates complex human behavior into sharp, anatomical icons that function as both art and utility.

Oikeat eväät
While Joe Cojones is visual provocation, Oikeat eväät is the answer to a fundamental human need. As an adventurer, I know that quality determines endurance. I have created a concept that brings the market’s best nutrition directly into people’s daily lives—leveraging digital architecture and a carefully selected network of professionals. It is a dynamic ecosystem where quality knows no compromise.

Technology provides the tools to deliver content based on an individual’s location or precise needs. This is my primary interest: utilizing my expertise in visual storytelling and digital architecture to transform raw data and human instinct into seamless, location-aware experiences.

Jyri Turunen

Jyri Turunen is a Finnish designer, adventurer, and Business Artist with a keen eye for innovative digital concepts. He has developed dozens of unique services for public transport, shopping centers, trade fairs, corporations, and entire cities. Before his career as a designer and business artist, however, his daily life—and lifestyle—revolved around global adventure.

When you walk from Sweden to the United States or traverse Europe and China on a kicksled, the mind begins to wander. You are alone in the middle of nowhere, tuning out the world while your body performs repetitive, monotonic work. In those moments, all that remains are your own thoughts.

After passing through hundreds of cities and reporting my observations to Finnish and Chinese mainstream media, I began to take my own notes on what I saw. Although technology evolves in every field, one thing remains constant: people’s interest in their living environment. Humans have always formed groups around shared interests, leaving less room for outside influences. Yet, all these groups share one common denominator: their community, their city, and their immediate surroundings.

Digital concepts and life’s fuel

This deep-rooted connection to our environment serves as the catalyst for my projects, where I merge my “Business Art” background with raw execution. I operate behind the brands, transforming global observations into street-level reality:

Joe Cojones
In this project, I combine graphic craftsmanship with provocation. To maintain a focus on pure, unfiltered observation, I reject expensive design software in favor of Google Drawings to create my iconic vector graphics. This minimalist approach translates complex human behavior into sharp, anatomical icons that function as both art and utility.

Oikeat eväät
While Joe Cojones is visual provocation, Oikeat eväät is the answer to a fundamental human need. As an adventurer, I know that quality determines endurance. I have created a concept that brings the market’s best nutrition directly into people’s daily lives—leveraging digital architecture and a carefully selected network of professionals. It is a dynamic ecosystem where quality knows no compromise.

Technology provides the tools to deliver content based on an individual’s location or precise needs. This is my primary interest: utilizing my expertise in visual storytelling and digital architecture to transform raw data and human instinct into seamless, location-aware experiences.